NFL fans were treated to a panoply of archival NFL footage ranging from 8-millimeter film to digital in addition to 2D and 3D animation. The whole was accompanied by an original soundtrack with special effects and surround sound. For four nights, the eight-minute show was projected every half hour on the iconic Macy’s storefront, a surface of 3390 square feet. Our team took special care to complement Macy’s unique architecture and the busy urban setting as with projection-mapping we transformed the building into a screen, then to a portal, and finally to a trompe-l’oeil shifting landscape.
The show was located at the entrance of “Super Bowl Boulevard” as the main attraction in a series of football-themed events spanning Broadway from 34th to 47th Street. Its scale and ability to gather a crowd established it as ‘the place to be’ to celebrate before the big game.
