When ESPN came across our workshop on social media, they saw a great opportunity to build up viewer engagement during the NBA playoffs broadcast. The collaboration began a few weeks before the playoffs started, which meant the project had to be done at warp speed and 100% remotely. A custom interactive basketball court was set up in our studio, where we shot dynamic content with basketball players, all in one day. The result is a bold, energetic set of sequences with impactful messages that ESPN edited with their own footage and voiced by celebrities to amplify connections with the audience.
This was a first broadcast for the real-time tracking technology used for our interactive basketball court, and we believe the possibilities for sports and live entertainment are endless.