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NAMIE AMURO FINAL TOUR ~Finally~

A FAREWELL TOUR FIT FOR A JAPANESE POP QUEEN

2018 - Worldwide

We were honored to create dreamy video content for concerts celebrating Namie Amuro’s iconic 25-year reign as one of Japan’s biggest pop stars.

J-Pop star, fashion icon and hip-pop queen, Namie Amuro is one of Japan’s best-selling artists of all time.


Deciding to retire on top, this pop legend created the namie amuro Final Tour 2018 ~Finally~. Her production company ON THE LINE Inc., asked us to create video content for this milestone tour, held at 5 major dome venues with a capacity of 40,000 to 50,000 people each.

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It’s an exciting challenge to collaborate with an artist on the other side of the world. It means cultivating local partnerships, scheduling meetings at all hours and overcoming language barriers to find shared meaning in our creative goals.


We created a visual language for the V-Motion Truss integrated kinetic system. Video content of each song is framed by dream-world imagery that echoes Amuro’s music videos, album art and past concerts. Retro graphic design, a vintage carousel and beautiful architecture are brought to life like dreams come true in these whimsical landscapes.


Keeping Namie Amuro’s powerful live performance front and center, Moment Factory’s playful video content help make the stages of giant venues feel immersive and intimate for her legions of fans, creating a send-off fit for an icon.