The creative approach was inspired by Moment Factory’s work in themed attractions and experience adapting immersive design practices for a variety of industries.
Merging hospitality and entertainment, the hotel now offers an engaging multimedia experience to new and returning guests throughout their stay. Interior design, digital content, lighting and sound design create multimedia environments that transport guests into an immersive storyworld.
The Grand Magic Hotel experience begins the very moment guests pass through its dynamic revolving door, and step inside a themed lobby that envelops them in wonder. Fantastical architectural effects and illusions reveal surprises for guests to discover, and provide a glimpse into the show-stopping moments to come.
The hotel’s main attraction is The Grand Hall, a gathering place that evolves all throughout the day to reach the height of its powers at nightfall. It is then that multimedia content transforms the venue into four unique worlds: a living garden landscape, an enchanted forest come nightfall, a majestic underwater world, and an ethereal wonderland high above the clouds.
The Grand Magic Hotel elevates guest experience and transforms any stay into an unforgettable immersive exploration.