Guests get their first glimpse of Arc’teryx gear as they step through the entrance curtain. Made from shell jackets upcycled by the company’s Rebird program, quilted panels depict alpenglow flushed peaks under a turquoise sky. After crossing a palette-cleansing whiteout corridor, the curtains part to reveal a large 270° curved screen enveloping a large room with reflective black floors. Rising up from the set’s rugged terrain, suited-up mannequins stand atop podiums. Suspended above them, five featured products shine on full display under dramatic top-down spotlights.
Interacting with the physical gear, five video capsules weave 3D renderings, studio footage and stop motion together to highlight innovative features and functions. In between cycles, nighttime mountain scenes, colourful dancing auras, and and sonic soundscapes set a chill backdrop for hanging out. On opening night, dynamic lights and visuals set the mood with a DJ set.
