Interactive Installation, Toronto Pearson Airport

BRINGING ERAS TO LIFE WITH MULTIMEDIA MAGIC

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2024 | Toronto

An interactive multimedia experience celebrates the concert event of the year.

The Greater Toronto Airports Authority, in partnership with the Tourism Board of Mississauga, collaborated with Moment Factory on an interactive multimedia activation for Toronto Pearson International Airport’s Terminal 1.

An opportunity for fans and passengers of all ages to celebrate the concert event of the year, this dynamic installation inspired by the magic of “the eras” transports them to four distinct universes: an enchanted forest, a sprawling lavender field, a dreamlike sky, and a world of shimmering gold.

The experience invites participants to trigger dynamic visuals and transform their silhouettes by moving their bodies in front of a free-standing LED structure powered by motion-sensor technology.

The activation showcases how multimedia can enhance the passenger journey with shareable moments of engagement and surprise, while offering transportation hubs a customizable, easily deployable, sponsorship-friendly, and effective solution that elevates public spaces to destinations.