Stella Artois “Let's do Dinner: Summer Series” – Moment Factory

IMMERSIVE MULTIMEDIA ELEVATES THE EVENT EXPERIENCE

Custom Historical Sites / Landmarks United States

2024 | New York

A 360° multimedia experience transforms the iconic Cipriani 25 Broadway venue for a Stella Artois-hosted event, in partnership with Water.org.

Stella Artois collaborated with Moment Factory for the final event of its “Let’s Do Dinner: Summer Series,” hosted at Cipriani 25 Broadway, held in partnership with Water.org.

The century-old New York City landmark was transformed with immersive multimedia, featuring 360° projection-mapped content capsules and architectural lighting.

Cipriani 25 Broadway, a programmable venue for diverse events, provides a dynamic canvas for immersing guests and creating shareable moments. Custom visuals amplify the event through an immersive atmosphere embodying the evening’s mission, seamlessly integrating Stella Artois’ brand identity, Water.org messaging and archival footage, artful brewery photography, and iconic New York imagery.

Photos: Simon Tchoukriel

Credits

Aaliyeh Afshar | Alexandra Rollier | Amina El Assad | Audrey Resche | Aurélie Lauzon Potts | Basile Buisson | Bianka Monette | Briana Larson | Catherine Grenier | Catherine Knoppers-Turp | Christophe Clermont | Corentin Kieffer | Cécilia Gauffre | David Churma | David Richard | Drew Boyle | Esteban Chacin | Fabienne Mukoma | Francis Clément | Francois Beauvais | François Depret | François Desrochers | François Le Bras | François Morel | François Pellet | Gabrielle Plante | Geneviève Mousseau | Grégory Vadnais Alcide | Hadrien Bennehard | Ionut Ovidiu Lupu | Jade André-Lafrenière | Jamie Reilly | Jessica Leroux | Jonathan Chammas | Juliette Pays | Karo Boily Boulay | Loïc Lerat | Marika Lapointe | Mariève Deschamps | Martin Pelland | Mathieu Désilets(transferred) | Matthieu Gourd | Maxime Doyle | Nathalie Bédard-Morin | Patrice Mathieu | Patricia Tremblay | Ryan Marshall | Samir Ounnoughi | Serge Tremblay | Sophie Carle | Sun-Lay Gagneux | Susanna Jones | Tara-Maria Massaad | Valérie Grenon | Vicky Leblanc | Vincent Beaulieu | Vinh Truong | Émilie Hudon

Credits

Aaliyeh Afshar | Alexandra Rollier | Amina El Assad | Audrey Resche | Aurélie Lauzon Potts | Basile Buisson | Bianka Monette | Briana Larson | Catherine Grenier | Catherine Knoppers-Turp | Christophe Clermont | Corentin Kieffer | Cécilia Gauffre | David Churma | David Richard | Drew Boyle | Esteban Chacin | Fabienne Mukoma | Francis Clément | Francois Beauvais | François Depret | François Desrochers | François Le Bras | François Morel | François Pellet | Gabrielle Plante | Geneviève Mousseau | Grégory Vadnais Alcide | Hadrien Bennehard | Ionut Ovidiu Lupu | Jade André-Lafrenière | Jamie Reilly | Jessica Leroux | Jonathan Chammas | Juliette Pays | Karo Boily Boulay | Loïc Lerat | Marika Lapointe | Mariève Deschamps | Martin Pelland | Mathieu Désilets(transferred) | Matthieu Gourd | Maxime Doyle | Nathalie Bédard-Morin | Patrice Mathieu | Patricia Tremblay | Ryan Marshall | Samir Ounnoughi | Serge Tremblay | Sophie Carle | Sun-Lay Gagneux | Susanna Jones | Tara-Maria Massaad | Valérie Grenon | Vicky Leblanc | Vincent Beaulieu | Vinh Truong | Émilie Hudon