Småland at IKEA Montréal

ENHANCING PLAY AREAS WITH INTERACTIVE TECHNOLOGY

Originals Malls & Retail Spaces Canada Brand Activations & Events Augmented Games Interactivity & Gamification Immersive Experiences Powered by X-Agora

2026 | Montréal

Dynamic multimedia activations enhance IKEA’s Småland, welcoming a new era of play.

Moment Factory collaborated with IKEA Montréal to reimagine its Småland play area as an immersive world of play and discovery through interactive multimedia activations, including the Augmented Games platform.

Interactive digital technologies such as projection, responsive screens, lighting design, and soundscapes modernize the space. Seamlessly integrated into the preexisting Småland layout, they enhance the space with new opportunities for physical play.

Designed to be understood intuitively, with no instructions needed, the activations respond to children's steps, gestures and ideas, bringing together five ways of playing: exploring, moving, imagining, creating, and competing. Together, these elements create a dynamic ecosystem where each zone has its own energy, sparking curiosity and connection.

The first of its kind, the reimagined Småland showcases how multimedia play areas enhance retail spaces by engaging children through innovative activities that encourage participation and repeat visits.

Credits

Aaliyeh Afshar, Alexandre Lustigman, Aras Bukauskas, Ariane Hamel, Benoit Giguère, Bruno Angeles, Candice Goussaud, Charlotte Leclair, Christian L'Heureux, Christian Pelletier, Claude Tremblay, Cléo Ghnassia, Cynthia Di Dio, David Wirtgen, Dominique Sauvageau, Émelie Bélair, Émilie Hudon, Erwann Bernard, Fabien Locas, Farah Kaysi, Félix Dufresne Lemire, Francis Gagné, François Gosselin, Frédéric Labelle, Gabrielle Maisonneuve, Gabrielle Plante, Galina Tsyganovskaya, Genevieve Isabelle Michaud, Geneviève Mousseau, Hyacinthe Raimbault, Jean-François Larouche, Jean-Simon Therrien, Jeffrey Chaussé, Jonathan Chammas, Jonathan Fauchon, Jonathan Gagné, Jonathan Marcotte, Joshua Selinger, Julie Mougeot, Justin Meunier-Mandar, Kevin Labrie, Maca Atencio, Mailys Gandin, Maité Godin, Marie-Josée Houle, Marie-Claire Lynn, Mariela Alvarado Savino, Mariève Dorman, Mariléa Rabbat, Marshall Spratt, Matthieu Gourd, Matthieu Pichette-Fournier, Michael Rabarone, Nayda Navas, Olivier Maurice, Pascal Michel, Pascal Xavier Poirier, Philippe Huot, Rémy Lapointe, Serge Tremblay, Sonia Seninck, Sophiane Verri, Thibault Magni, Thomas Pintal, Valérie Sangin, Vincent Letellier