Moment Factory partnered with the iconic Groupe Partouche to create a new player experience at the Pasino GRAND in Aix-en-Provence, crafting and designing a multimedia-based ecosystem where content programming, interactive gaming, and physical scenography connect four dynamic, thematically-linked zones.
Overseen by our Paris-based office, the ongoing artistic, strategic, and technical partnership of this turnkey project is made possible through a close collaboration with Partouche’s operational team. A long-term, six year pledge to the creation of original, renewable media content promises continued evolution of the space for years to come.
Each multimedia installation acts as a unique digital landscape, fuelling the environment with an engaging energy that emphasizes the life of the Pasino: a giant screen equipped with motion-detection technology promises a full-bodied gaming experience, a towering light structure acts as a striking centerpiece in the heart of the casino, a massive horizontal fresco displays ever-evolving video content, and a multiplayer game activated by a connected object and hosted by a casino animator guarantees endless hours of entertainment and excitement.
