Moment Factory’s collaboration with sports gear giant Oakley continues at the SIA Snow Show with a multimedia installation showcasing Oakley’s new Prizm lens. The mandate follows Moment Factory’s former projects with Oakley, including the “Disruptive by Design” brand launch, as well as the creation of a video installation at their Manhattan flagship.
With the goal of promoting Oakley’s new lenses for snow sports and increasing awareness of the Oakley booth at SIA, Moment Factory created an eye-catching installation featuring a giant pair of Oakley goggles and a specially treated LCD video display wall. Only when looking through the larger-than-life goggle lens can participants view exciting footage of top-tier skiers and snowboarders putting the new lenses to the test. Moment Factory takes the visuals further with sophisticated motion graphics – echoing Oakley’s promise that “you will never see snow the same way again”.
Moment Factory’s creative installation showcasing the capabilities of the Prizm lens allows Oakley to make its mark at the most important annual trade event for the ski and snow sports industry. The large goggles were produced by Situ Fabrication, and the video content was developed in consultation with Oakley’s Marketing team.
