As part of New York’s major upgrade to the transportation infrastructure at Pennsylvania Station, America’s busiest transit hub, the city’s cherished Farley Post Office Building has been transformed into the new Moynihan Train Hall. To bring this reinvention to life, Empire State Development invited Moment Factory to collaborate on key media features that bring back the romance of travel while entertaining both daily commuters and travelers from afar.
Our team developed a multimedia content strategy, as well as 7 animated capsules that highlight the vibrancy of New York city and NY State, the history of the iconic building, it’s unique architecture and the natural beauty of the state at large. Spanning 4 massive LED screens, identity, ambient and event capsules with custom transitions bring delight and discovery to the passenger journey, making the hall feel alive.
Adapting our process to the challenges of the COVID-19 pandemic, we ensured a safe and seamless integration process with the on-site presence of our NYC office. We are thrilled to have contributed to a project that reinvents an NYC icon and brings wonder to travel and to public space.
