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CFG Bank Arena
BRINGING ENERGY TO AN ICONIC VENUE IN THE HEART OF BALTIMORE
- 2023 | Baltimore
Dynamic multimedia transforms CFG Bank Arena’s facade into a vibrant hub, bringing excitement to Baltimore’s downtown core for both locals and visitors alike.
With a vision to revitalize the curbside experience of CFG Arena in downtown Baltimore, Oak View Group enlisted Moment Factory to create a multimedia installation to activate the space and entertain both event attendees and the general public.
The installation leverages existing architecture with a combination of dynamic screen content, marquee lighting, and an illuminated facade, forming an innovative multimedia ecosystem that adapts from day to night.Â
The evolving content program features a mix of ambient visuals, high-impact moments, and brand activations. Inspired by local culture, original animated videos highlight Baltimore’s heritage through themes chosen to resonate with residents and visitors alike, making the arena a symbol of the city’s cultural and visual identity.Â
CFG Bank Arena’s transformation into a state-of-the-art, multipurpose live entertainment and sports venue, brings excitement to Baltimore's downtown core with an energy that radiates across the city’s downtown core.
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