Name: Augmented Games at MOTN Festival
Brand: Moment Factory
Availability: InStock

INTERACTIVE PLAYGROUND THRILLS FESTIVAL GOERS

Originals Festivals Europe & Middle East

2024 | Abu Dhabi

Multimedia innovation powers life-sized, interactive games at MOTN Festival in Abu Dhabi

Moment Factory was invited by Brag World to create a dynamic gaming experience for the 8th edition of the Mother of the Nation Festival in Abu Dhabi, running from December 6th to 31st. To bring this vision to life, the studio is proud to showcase its signature Augmented Games, specially customized to the festival’s "Out of this World" theme. Located within the Thrill Zone—designed for teenagers and adults seeking action-packed activities—the activation features four life-sized digital games.

For the occasion, a temporary installation was unveiled, featuring a striking see-through LED mesh that covers the façade, injecting dynamic energy into the festival site. As visitors approach, they’ll be mesmerized by the vibrant display announcing the games. With fun, colorful, and retrofuturist elements with a spatial twist, the games perfectly complement the festival's theme, immersing visitors in an exciting multisensory multimedia experience.

By integrating motion detection, projection technology, and video game mechanics, Augmented Games thrusts players into the action, allowing them to control the experience through their body movements.

Moment Factory’s Augmented Games is a multipurpose solution that can be tailored to a broad range of sites, seamlessly transforming venues into spaces for innovative social gaming experiences.