Augmented Games at Chomorrow 2025

SHOWCASING THE FUTURE OF COMPETITIVE SOCIALIZING

Originals Festivals Asia & Oceania

2025 | Tokyo

Multimedia innovation powers life-sized, interactive games at Chomorrow Festival in Japan.

Moment Factory was invited by Tokyu Land Corporation to showcase its signature Augmented Games at Chomorrow (Change Tomorrow) 2025, a festival celebrating the future of technology and innovation in popular culture and lifestyle, where over a thousand guests played approximately 500 games over two days.

Augmented Games introduced Japanese audiences to the format for the first time with six games that combine physical activity and digital gameplay.

Built on years of internal R&D, this cutting-edge format engages participants of all ages through collective real-world play.

The activation demonstrates how Augmented Games provides temporary events anywhere in the world with a programmable, adaptable, easy-to-deploy solution that transforms virtually any space into an interactive digital playground.