THE MESSI EXPERIENCE OPENS IN MIAMI
April 25th, 2024
Featuring 9 rooms including dynamic multimedia content and interactive games, the Messi Experience opens at The Hangar at Regatta Harbour in Miami on April 25th.
Embarking on its international tour, The Messi Experience is a multi-room, multisensory walkthrough inspired by the life and career of soccer legend Lionel Messi. The attraction was produced, created and designed by Primo Entertainment and Moment Factory.
Guests are invited to step into the shoes of the iconic player and take part in pivotal moments in his journey from childhood beginnings to global superstardom.
The experience aims to create an engaging and emotional connection between fans and Messi, offering an unprecedented multimedia journey into his world. Multisensory installations allow guests to engage in immersive moments including boarding an open-top bus and living the famous Argentinian winning parade, exploring Messi’s childhood home, visiting Camp Nou, participating in soccer challenges, and taking an iconic selfie with Messi himself.
The Messi Experience exemplifies Moment Factory’s extensive work in immersive storyworlds and offers guests unprecedented ways to connect with their favorite celebrities, brands, and IPs through creative multisensory content and active participation. In turn, these experiences raise brand visibility, draw public interest, and ticket sales.
For ticketing information, visit: https://themessiexperience.com/miami/
