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We’re thrilled to announce our latest collaboration with Microsoft on the company’s first flagship store in Europe, located on London’s Oxford Circus. After teaming up for their NYC flagship store, we are proud and humbled to be invited back to be part of the experiences team behind the London flagship.

Occupying almost 22,000 square feet over three floors, this impressive space was the perfect canvas for Moment Factory’s teams to create a series of immersive in-store experiences. The 360 degree video environment allows the store to evolve through a series of content capsules, from architectural illusions and the streets of London right through to sensorial abstractions.

The space is transformed by the content, taking visitors on a journey through the various digital dimensions. Inspired by their mission to empower every person and every organization on the planet to achieve more, our collective goal was to make visitors feel welcome and inspired.