Moment Factory opened its new studio in Paris today. To celebrate the occasion, the organization focused on its development in France and unveiled three of its projects in progress.

A new studio brings together all of Moment Factory’s collaborators in France

Moment Factory’s new studio in Paris is equipped with a prototype room that allows its conception and production teams to test their creations. For Danielle Normandin, the Moment Factory Paris office Director, “this new studio lets us optimize the quality of content and streamline our productions by bringing together all of the company’s functions in the same place, from creative and technical teams to project administration.”

Moment Factory’s growth in France

Speaking of Moment Factory’s development in France, Eric Fournier, Moment Factory Partner and Executive Producer, underlined the importance of the synergies developed between France and Canada for the business: “In Paris, our collaborators are French and Quebecois, and we have more than 15% young French people among our 400 Moment Factory employees. For the past 10 years, it’s in France that we have formed our most enthusiastic creative partnerships, starting with the Festival of Lights in Lyon and continuing with artists and creators like Etienne Daho or Jean Paul Gaultier. We continue to develop business partnerships, and Moment Factory is proud to have become, in just a few years, a full-fledged player in the French creative industries. Finally, France is the operational base from which we plan to develop all of our projects in Europe going forward.”

During the inaugural evening, Moment Factory wanted to highlight three projects that, according to Eric Fournier, “illustrate the diversity of our savoir-faire and our capacity to supply an integrated service in the field of permanent projects, from the creative and technical conception to the realization of these complex projects.”

Pasino Aix-en-Provence

With representatives from the Partouche Group in attendance, Eric Fournier described the major project developed for the Pasino in Aix-en-Provence, with the creation of four conceptual zones for next-generation gaming. Patrick Partouche, President of the Supervisory Board, says “Thanks to our collaboration with Moment Factory, we are going to offer our clients a new experience with ground-breaking multimedia dynamics at its center. The immersive effect of this new concept for permanent game spaces and scenography supports our goal of becoming the most beautiful casino in Europe.”

The cathedral and basilica of Reims

Another project, at the cathedral and the basilica of Reims, was presented in the presence of Catherine Coutant, Municipal Council Member and Heritage Delegate for the City of Reims. For each of these two monuments, the City of Reims commissioned Moment Factory to create an interactive sound and light spectacular. Conceived as a complementary landmark experience, this set of shows animates and connects two major sites of the history of France and of the City of Reims. The shows will begin operations in May 2019 and in 2020. Catherine Coutant said, “It’s a project that’s permanent, ambitious and avant-garde, as much technologically as creatively. The Reims experience will be unique in the world, an opportunity for everyone to rediscover an exceptional heritage and to dive into the richest moments of the history of France.”

The Arsenal de Rochefort

A third project was presented in the presence of the Mayor of Rochefort, Hervé Blanchet. Moment Factory has recently been engaged to design and produce a Lumina night walk, a concept that has enjoyed a growing success in North America and in Asia, for the Arsenal de Rochefort. Hervé Blanchet declared, “this remarkable heritage, artistic and cultural place, the Arsenal de Rochefort, is a precious and unique jewel that tells a thousand and one stories around the sea, and which has demonstrated over and over again its talent for innovation over the centuries. I was already enchanted by the concept of the Lumina Night Walks developed by Moment Factory, and I’m very happy that this site has inspired one. We’re extremely honoured to be their first in Europe. Along with the site’s stakeholders, the Nouvelle-Aquitaine region and the department of the Charente-Maritime, the partners in this beautiful project, we’re going to write a new chapter in the maritime adventures of Rochefort while offering the public an astonishing experience in our territory that’s destined to awaken the imagination.”