“Heart Strings”, a UNICEF interactive experience by Moment Factory, opens in Houston, Texas
March 22nd, 2024
Produced by UNICEF USA and created by Moment Factory, “Heart Strings” features a series of musical multimedia installations that showcase the stories of children around the globe. The experience starts in Houston on March 22, followed by presentations in Atlanta, Boston, and Chicago.
“Heart Strings” is an interactive walkthrough experience featuring dynamic multimedia installations that engage visitors, promote learning, and inspire support for the UNICEF cause.
Starting its multi-city tour, the attraction is the result of a close collaboration between UNICEF USA and Moment Factory, who have adapted the humanitarian organization’s values, mission, and initiatives into an original, multi-dimensional visitor experience.
Drawing from UNICEF’s pillars of ‘health’, ‘education’, ‘protection’, and ‘respect’, the experience showcases the global efforts of the organization, while inspiring visitors to take action. Featuring the many faces, voices, and stories of children around the world, “Heart Strings” harnesses emotion, education, and entertainment to connect all who participate.
Visitors take part in a multisensory journey that spans multiple interactive zones, helping to power a collaborative song for the world to share. Zones include ‘Heart Beats’, where visitor heartbeats contribute to the song’s rhythm; ‘Living Lyrics’, where selecting words from children’s quotes composes the song’s lyrics; and ‘Voices of Power’, where sharing messages of empowerment builds the song’s chorus. Each zone is supported by dynamic stories of children worldwide. The experience culminates in ‘Harmony Hall’, where visitors learn more about UNICEF initiatives, and are encouraged to pledge their support.
“Heart Strings” is presented at POST Houston in Houston, Texas, from March 22 until April 7.
For more information, visit: heartstringsunicef.org/houston/
