Light Cycles’ European debut: blending art and nature

November 18, 2024

This fall, the innovative Moment Factory Original opens in Italy and England. 

Presented in collaboration with Fever, Light Cycles makes its anticipated debut in Europe at Idroscalo Milano, Italy, and Packington Estate in Birmingham, UK.

Following its success in Australia, New Zealand, and Japan, the curated multimedia art experience continues to impress nighttime audiences around the globe. 

Driven by a vision to make art accessible to all, Light Cycles is a universal attraction inspired by nature’s most transformative phenomena, offering an emotional journey for visitors of all backgrounds. 

A series of immersive installations blending light, projection, scenography, and music highlight the natural beauty of its location, fostering connections between visitors, art, and nature.  

Easily adaptable to a wide range of outdoor environments from gardens to parks and resorts, Light Cycles is a modular and scalable experience that can transform smaller sites into must-visit destinations.

The deployment and distribution of these experiences were made possible in part thanks to the support of the Government of Canada.

Here is a selection of projects that illustrate what we can create together.