Immersive and interactive sports: 5 ways Moment Factory redefines sports entertainment

July 18, 2024

Summer is heating up with the Olympic Games in Paris, and the excitement at Moment Factory is through the roof. Our studio is a major player in the world of sports, bringing our signature multimedia magic to sports entertainment across the globe.

With our 360-degree approach, we create unique productions—from stand-alone installations to immersive experiences and live celebrations— driving engagement, revenue growth, and brand identity.

Discover five ways our studio is transforming the sports entertainment landscape:

1. BRINGING FANDOM TO LIFE

We create sports entertainment activations that amplify emotions, powering immersive journeys for both diehard fans and first-timers alike. These authentic experiences honour the athletes, teams, venues, and events they represent.

Shown below: In the Interactive Fan Zone, visitors huddle with Captain Messi in the locker room for an inspiring team talk. The experience is on tour, and currently in Buenos Aires. Get your tickets!

2. ELEVATING BRANDS & CELEBRATING ICONS

Sports entertainment experiences wouldn’t exist without the iconic brands and icons they embody. These branded attractions are supported by unforgettable experiential marketing moments that strengthen connections between visitors and sports brands.

Shown below: A digital campfire marked the end of a highly sensory immersive journey created for the Arc’teryx brand to showcase their new collection.

The colonnade of LED screens embedded in the Griffith Observatory’s facade for the FIFA World Cup 2026 Brand Launch, a dynamic live event unveiling the tournament’s official branding.

3. CREATING CONNECTIONS THROUGH PLAY

Our studio’s signature augmented games are transforming the landscape of competitive socializing. Blending interactivity, immersive visuals, and gaming elements, these experiences empower participants to come together, engage actively, and, most importantly, have fun.

Shown below: With Arcade, venues transform into life-sized arcades where players face off against each other on projected gaming surfaces powered by an interactive game engine and a network of tracking sensors.

Floor games invite players to learn Messi’s most celebrated skills to shoot, pass and score, powered by the latest developments in video, 3D, projection mapping, and more. The experience is on tour, and currently in Buenos Aires. Get your tickets!

4. TRANSPORTING VISITORS ON CONNECTED JOURNEYS

Our sports entertainment activations often feature “connected journeys,” where an online digital companion enhances the visitor experience with personalized content, interactive moments, and pre- and post-event activities that extend engagement beyond the venue.

Shown below: Since 2020, Moment Factory has been building its relationship with Real Madrid’s stadium and experiences teams, creating various innovative and connected experiences to be launched as part of the enhanced Santiago Bernabeu Stadium.

5. ACTIVATING & ENHANCING VENUES

Leveraging existing architecture and creating additional revenue streams, our dynamic multimedia ecosystems reimagine venues. Working in close collaboration with stakeholders, we transform these venues into multipurpose entertainment destinations.

Shown below: The multimedia ecosystem at CFG Arena generates a vital energy that elevates the iconic destination and radiates across the city’s downtown, connecting visitors and fans with both old and new memories.

So, where is Moment Factory headed next?

The future is bright for Moment Factory’s sports entertainment solutions, with even more innovative activations at the world’s most iconic sports venues, including a collaboration with Real Madrid and the Santiago Bernabéu Stadium in fall 2024.

Moment Factory’s most notable collaborations in sports include: