The design phase is when the approved concepts are put through a rigorous prototype process and the project’s physical and digital assets are planned. Teams from each department collaborate on how we will execute all elements of a project, from look to feel to technical set-up.
Initial concepts are fleshed out as visual renders, mock-ups of proposed systems, equipment configuration, and interactive prototypes. From these tests, the goal is to articulate, develop, and refine the central storytelling experience across an emotional arc. Overall art direction is key to this stage, which we begin to define through a diverse spectrum of multimedia tools: scripting, storyboarding, 3D visualization, lighting plans, template creation, and architectural models, to name a few. Technical drawings are produced and equipment lists drawn up for turnkey projects, along with a detailed preliminary budget.