Our challenge was to define a new format for the fashion industry. Cipriani 25 Broadway, the largest indoor projection mapping venue in North America, presented an opportunity to create a unique spectacle for guests while generating custom, shareable content for social media. From a technical point of view, we also faced the challenge of choreographing a balance of runway lighting for maximum visibility with the darkness required for projection mapping.
We developed a multi-sensory experience that transports the audience across a variety of breathtaking atmospheres, merging projection mapping and sound design, to amplify the runway. Guests go on a journey with Kith Air™️ as they take off into flight, travelling across the world to international locations that set the scene for the collections. The show concludes in New York City, the birthplace of the brand.