To answer the question of brand integration, we created 3D interactive spaces where, with infrared pointers, guests revealed brand-relevant content on walls and floors, triggering real-time audio and video effects with their pointer. Equipped to interact at random with the space and enjoy an active experience of discovery, these rooms offered visitors a fun way to engage with Oakley’s inspiration and branding.
Another key element: Moment Factory created a surround-space featuring 270-degree projection, which first highlighted Oakley CEO Colin Baden’s speech, a top moment in the night’s festivities. Later, the surround-space enveloped guests in an immersive environment for the cocktail reception, bringing a very different feeling to the studio. Working with several spaces, Moment Factory delivered an immersive interactive experience touching on the brand’s history, values, and avant-garde designs.
