Super Nintendo World

ENHANCING THE GAMIFIED THEME PARK EXPERIENCE

2023 | Hollywood
2020 | Osaka
2025 | Orlando

Moment Factory’s ongoing collaboration with Universal Studios brings real-life gaming experience to Super Nintendo World.

In 2020, Universal Studios Japan enlisted Moment Factory to bring Super Nintendo World to life. Working under Universal Creative’s leadership, the teams collaborated with over 10 different vendors to realize this vision and design a series of interactive games along with a gamification platform that connects guests to more than 70 interactive activities across the park.

In 2023, the Super Nintendo World gamification platform created for Universal Studios Japan was also deployed in Universal Studios Hollywood; in 2025, the platform was further expanded and deployed at Universal Epic Universe in Orlando.

Moment Factory developed middleware that acts as the software bridge between players and the back-end elements that impact their journeys. As they make their way through Mushroom Kingdom, guests with Power up Bands can play games, collect virtual rewards, and track their progress on a smartphone app.

When they punch life-size Question Blocks or interact with other elements in the land, they activate animated figures, lights, and iconic sound effects. The game system processes thousands of user scores a day in real time, down to every coin collected. Built to blend digital and physical realms, the software enables Super Nintendo World to pioneer a new era of themed entertainment experiences.