Pop phenomenon Olivia Rodrigo enlisted Moment Factory to lead the creative and show direction of her Guts World Tour, which kicked off in February in support of her award-winning sophomore album of the same name.
Working closely with the record-breaking artist and her team to bring her pop-punk hits and heartfelt ballads to life at arena-size venues, the studio also provided production design, lighting design, video content production, IMAG treatments and effects, and production support.
Grounded in Olivia’s grunge-meets-glam aesthetic, the creative approach aimed to accentuate her high-energy performance style while enhancing the connection between the artist and her fans. The original stage design, loosely based on Olivia's signature butterfly logo, places her in close proximity to the audience, while a flying crescent moon transports the artist around the arena, adding a whimsical touch to the overall raw punk vibe.
This latest concert run marks a milestone in Moment Factory's ongoing collaboration with the artist, building upon prior work on performances at the Grammys, Saturday Night Live, the MTV Video Music Awards, and The Late Show With Stephen Colbert. In 2022, the studio also contributed creative direction to The Sour Tour, Olivia's first headlining tour.
