Party Day, China’s leading brand of sports and entertainment centers, partnered with Moment Factory to bring Augmented Games to multiple locations as part of a long-term rollout, unlocking new ways for its guests to play, move, and connect.
Augmented Games combine physical activity and digital gaming to deliver a cutting-edge, interactive experience that redefines competitive socializing.
Powered by motion-tracking technology, players are invited to step inside the games, interacting with a first-of-its-kind LED floor by using their bodies to control large-scale visuals in real time.
Seamlessly integrated into Party Day’s infrastructure, the Augmented Games API enables data collection that tracks each visitor’s activity, fueling a “connected journey” that personalizes and enhances the overall experience.
Each playground features a growing library of dynamic, easy-to-play games that create a fun and entertaining environment for players and audiences of all ages.
Built on years of Moment Factory’s research and development in interactive gaming, this innovative format introduces an original platform for engaging participants through real-world, collective play.
Augmented Games playgrounds are an easy-to-install and operate, modular solution adaptable across surfaces, venues, and demographics, making them the perfect fit for elevating any competitive socializing experience.
