Arc’teryx, The Weather Station

3D VISUAL CONTENT ACTIVATES AN LED INSTALLATION.

Custom Malls & Retail Spaces United States

2025 | New York

A contemplative centrepiece at the Arc’teryx New York City flagship store showcases the brand by taking weather wonder to the extreme.

Moment Factory continued its long-term collaboration with Arc’teryx with a multimedia installation at its New York City flagship.

The studio provided creative consultation and produced 3D digital content for The Weather Station, a suspended high-definition LED “skylight” that immerses guests in mesmerizing, programmable visuals inspired by extreme weather conditions.

Evolving throughout the day and across the four seasons, the animated sequences move from subtle weather patterns like drifting clouds and rainfall to illusion-based “wow” moments such as lightning storms and blizzards, offering variety and surprise with each visit.

A true experiential centerpiece, The Weather Station reinforces Arc’teryx’s connection to nature by recreating the ever-changing alpine weather conditions in an atmosphere that captivates new visitors and regulars alike, while strengthening brand presence and awareness.