Moment Factory opens its first immersive experience in Türkiye—marking Astra Lumina’s European premiere.
Astra Lumina’s European Premiere: An Enchanted Night Walk Under the Stars in Istanbul
This summer, Astra Lumina Istanbul makes its dazzling debut in Türkiye—becoming Moment Factory’s first project in the country.
Now open to the public, it marks the first Astra Lumina Night Walk in Europe, following successful editions in the USA and Australia.
Presented by Devin Entertainment, the project was born from a shared vision after their team experienced Astra Lumina in Los Angeles. Inspired by the encounter, they set out to bring the experience to their country, introducing the Lumina series to a new corner of the world.
With a rich history of contributions to astronomy, and at a vibrant crossroads between the East and West, Türkiye is a natural home for Astra Lumina.
Set in Turkcell Platinum Park, located within the Maslak Forest, this project reflects our mission to connect diverse cultures worldwide through innovative entertainment that blends nature, multimedia, and immersive storytelling.
“Bringing one of Moment Factory’s flagship experiences to Istanbul and contributing to the enriching cultural and tourism landscape of Türkiye for the first time is an honour. In line with Moment Factory’s mission to bring people together, this Enchanted Night Walk invites visitors to reconnect with each other, rediscover the natural beauty after dark, and create lasting memories with family and friends”, shares Stéphane Roisin, General Manager, Europe & Middle East at Moment Factory.
Entering a new market like Türkiye requires not only creative ambition but also rigorous international coordination. From design to delivery, the project exemplifies the close collaboration between Moment Factory's offices in France and Canada, enabling effective adaptation on the ground and a successful launch of Astra Lumina with speed and precision.
Astra Lumina Istanbul is the latest addition to the studio’s globally acclaimed Lumina Night Walk series, which has welcomed over 5 million visitors across 26 locations in 8 countries, demonstrating a continuous demand for revenue-generating solutions for tourism and cultural attractions worldwide.
Learn more about Astra Lumina Istanbul and grab your tickets here.
タグ: Projects