Superreal

THE IMMERSIVE EXPERIENCE OF YOUR DIGITAL DREAMS, A Neo-Renaissance architectural masterpiece transforms into a surreal multimedia experience in Lower Manhattan., Originals, , , COMMUNICATION ARTS Interactive Competition | Environmental, 2020 SXSW Interactive Innovation Awards | Visual Media Experience – Finaliste, 2020, United States, Immersive Art Experiences, New York, Business Objectives: Create Innovative Experience Showcase Site Services: Technical Design Music & Sound Design Experience Design Lighting Design Scenography X-Agora Pre-rendered Content Creation Large Scale Content Creation Turnkey Services, While the iconic landmark is host to a wide variety of private events, we wanted to create entertainment that would enchant the general public, sparking a collective sense of awe and wonder. We imagined an entirely unexpected experience in the historical building, making the venue accessible to new audiences. We wanted to explore the potential of the 12,000 square foot grand hall to create mesmerizing optical illusions that transport visitors. Our team merged 360° projection mapping, interactive visuals, lighting, scenography and immersive sound to create an experience that would delight the senses. From the 6,000 square foot mirrored floor to the 30-foot vaulted ceiling, the interior architecture has been digitally transformed into a playful exploration of art and new technology. SuperReal takes visitors on a 45-minute journey through a series of virtual realms that are nonsensical, grandiose, and mesmerizing. Visitors of all ages get lost in five dream worlds, each with a fantastical identity., Landmarks, Immersive Experiences, Visual Content Creation Production, Live Performances Show Direction, Projection Mapping