A multiscreen cinematic journey, touching upon the arts and history of cinema and television.
For its annual L.A. screenings in May 2013, Sony Pictures Entertainment asked Moment Factory to create a stunning opening show for its international audience. We set out to create a work that would both speak to and surprise Sony’s clients. Our challenge was to offer an unforgettable experience to an industry audience who has ‘seen everything’.
AN IMMERSIVE MOVIE EXPERIENCE, A multiscreen cinematic journey, touching upon the arts and history of cinema and television., Custom, , , , United States, Brand Activations Events, Los Angeles, Business Objectives Increase Brand Exposure Create Innovative Experience Diversify Existing Offer Engage Audience Services Pre-rendered Content Creation Large Scale Content Creation ,"bold":true}]}]}, For a concept, we went back to the film industry basics of a movie set, including the old trick of creating entire worlds with scenic backgrounds. To do this, we surrounded viewers on three sides and overhead with a grand art-deco inspired set, effectively immersing them in our projection playground. Then we created the impression of a movie set collapsing around them, ever revealing another world and epic moment in film just behind, playing between notions of fiction and reality. With a nod to the industry’s many accomplishments, we sourced the most epic scenes, dramatic music and memorable dialogue, taking viewers on a multi-screen cinematic journey through the art and history of film and television.\n\nUsing surround storytelling, visual effects and 3D projection-mapping, we worked with a concept familiar to viewers. But to surprise them, we took an immersive approach, leaving Sony’s guests with the feeling of having been actually transported through history., Theatres Concert Halls, Branded Contents, Immersive Experiences, Visual Content Creation Production, Projection Mapping
For a concept, we went back to the film industry basics of a movie set, including the old trick of creating entire worlds with scenic backgrounds. To do this, we surrounded viewers on three sides and overhead with a grand art-deco inspired set, effectively immersing them in our projection playground. Then we created the impression of a movie set collapsing around them, ever revealing another world and epic moment in film just behind, playing between notions of fiction and reality. With a nod to the industry’s many accomplishments, we sourced the most epic scenes, dramatic music and memorable dialogue, taking viewers on a multi-screen cinematic journey through the art and history of film and television.
Using surround storytelling, visual effects and 3D projection-mapping, we worked with a concept familiar to viewers. But to surprise them, we took an immersive approach, leaving Sony’s guests with the feeling of having been actually transported through history.
