NYC-based fashion brand Kith takes over Lower Manhattan’s Cipriani 25 Broadway, bringing the runway show experience to new heights.
To unveil their SS20 collections, NYC-based fashion brand Kith wanted to push the limits on their runway experience with an immersive show at Cipriani 25 Broadway. Kith turned to Moment Factory to create 360° multimedia landscapes that would set the scene for the collections and immerse guests in the world of the brand.
IMMERSIVE RUNWAY SHOW MAKES COLLECTIONS SHINE, NYC-based fashion brand Kith takes over Lower Manhattan’s Cipriani 25 Broadway, bringing the runway show experience to new heights., Custom, , , , United States, Brand Activations Events, New York, Business Objectives: Increase Brand Exposure Create Innovative Experience Services: Pre-rendered Content Creation Large Scale Content Creation, Our challenge was to define a new format for the fashion industry. Cipriani 25 Broadway, the largest indoor projection mapping venue in North America, presented an opportunity to create a unique spectacle for guests while generating custom, shareable content for social media. From a technical point of view, we also faced the challenge of choreographing a balance of runway lighting for maximum visibility with the darkness required for projection mapping. We developed a multi-sensory experience that transports the audience across a variety of breathtaking atmospheres, merging projection mapping and sound design, to amplify the runway. Guests go on a journey with Kith Air™️ as they take off into flight, travelling across the world to international locations that set the scene for the collections. The show concludes in New York City, the birthplace of the brand., Landmarks, Convention Congress Centres, Digital Artwork, Branded Contents, Immersive Experiences, Visual Content Creation Production, Live Performances Show Direction, Projection Mapping
Our challenge was to define a new format for the fashion industry. Cipriani 25 Broadway, the largest indoor projection mapping venue in North America, presented an opportunity to create a unique spectacle for guests while generating custom, shareable content for social media. From a technical point of view, we also faced the challenge of choreographing a balance of runway lighting for maximum visibility with the darkness required for projection mapping.
We developed a multi-sensory experience that transports the audience across a variety of breathtaking atmospheres, merging projection mapping and sound design, to amplify the runway. Guests go on a journey with Kith Air™️ as they take off into flight, travelling across the world to international locations that set the scene for the collections. The show concludes in New York City, the birthplace of the brand.
