Infinite Content Tour, Arcade Fire

CREATING AN INTIMATE VIBE FOR THOUSANDS OF FANS, Moment Factory’s 360˚ creative direction for Infinite Content arena and festival tours deepens collaborative relationship with Arcade Fire, Custom, , , FRAME Awards | Public choice – Set design of the year, 2018, Worldwide, Concerts Shows, World Tour, Business Objectives Engage Audience \n Solutions: Pre-rendered Content Creation Large Scale Content Creation, Working in close collaboration with the band, we provided a 360˚ approach that included creative direction, stage design and original video content for both the arena and festival tours supporting their latest album. The “Creature Comfort” video we made for them was an impromptu addition that arose spontaneously during a festival tour shoot. Our turn-key concepts for both tours were conceived to frame performances that offered fans an intimate yet powerful experience. For the festival tour we developed a “smoke box,” a self-contained scenography of illusive spaces. This led to further collaboration on the arena tour, staged in-the-round with a boxing ring to blend the adrenaline of a fight, the epic energy of a concert and the high-concept exuberance for which Arcade Fire is known., Stadiums Arenas, Visual Content Creation Production, Live Performances Show Direction