Augmented Games at Igloofest Montreal 2026

INTRODUCING LIFE-SIZED DIGITAL GAMING TO OUDOOR WINTER FESTIVALS

2026 | Montréal

Multimedia innovation powers immersive, interactive games at Igloofest 2026.

Moment Factory, in partnership with Multicolore, showcased its signature Augmented Games at Igloofest, an outdoor electronic music festival in Montreal’s Old Port, where thousands of festivalgoers participated over four long weekends.

Igloofest marked the first time an Augmented Games playfield was installed in an outdoor winter setting, demonstrating that the format is adaptable to different environments and climates.

Festivalgoers had the opportunity to take part in eight games that combine physical activity and digital gameplay, with motion-tracking technology allowing players to control large-scale visuals in real time.

Built on years of internal R&D, the cutting-edge format engages participants of all ages through collective, real-world play.

This Igloofest activation highlights how Augmented Games provides outdoor festivals with a programmable, adaptable, and easy-to-deploy solution that transforms virtually any location into a dynamic digital playground.