On December 2nd, Moment Factory gathered with leading industry players at Carmen, an iconic location in the lively Pigalle district of Paris, to celebrate the projects and partnerships that will be launched in France in the coming months and years.
A look at the studio’s development ambitions
Since realizing its first creation in France in 2009, Moment Factory has experienced excellent growth in the country, increasing this momentum with the opening of its Paris studio in 2016. Mobilizing its creative talents and technological expertise to produce unique immersive and interactive experiences that foster human connection, the entertainment studio has earned interest and admiration in many regions of France.
Building on its successes, Moment Factory continues to grow and contribute to the vitalization of the cultural and tourism sectors by designing and creating signature experiences.
With the primary goal of promoting existing heritage as a source of wonder and deserving of must-see status, the Moment Factory shapes experiences that spark the interest of new audiences and increase visitor flows.
To firmly establish itself in the territory and further its development, Moment Factory is relying on its collaborations and partnerships with key industry players such as Cultival, an agency that specializes in the operational management of cultural experiences in France.
Major partnerships and achievements
Moment Factory invited Thibault Manchon, founder and president of Cultival, an agency specializing in the operational management of cultural experiences in France, to present the fruits of its partnership with Moment Factory. The goal of the partnership is to create permanent immersive shows that enhance architectural heritage and heighten attractiveness, acting as a powerful lever for tourism.
This partnership will lead to the creation of a major project at the internationally renowned Musée de l’Armée at the Hôtel National des Invalides, in Paris.
This new collaboration, which will continue for a full 10 years, will produce an immersive experience called Aura Invalides, which will be available to the public year-round in 2023.
Through light effects, video mapping and original orchestral music, “this incredible immersive show elevates the history and architectural qualities of the Dôme des Invalides, providing visitors with a way to rediscover its fascinating and majestic heritage," said Ariane James-Sarazin, General Curator and Assistant director of the Musée de l’Armée.
Thibault Manchon said, “Aura Invalides represents the extraordinary and sensational expression of the strategic and promising alliance between Cultival and Moment Factory’s teams.”
Moment Factory took advantage of the event to share information on its latest exclusive collaboration with the town of Soissons, France, and ETC Audiovisual.
A multimedia projection journey will be on display for the next three years in the town of Soissons, the first capital of France and a true historical treasure.
One enthusiastic proponent of the project is François Hanse, deputy mayor in charge of cultural affairs for the town of Soissons. Mr. Hanse said he’s “happy to be working closely with the teams from Moment Factory to create a project of such magnitude, both in terms of its conception and the importance it has for us. It’s the perfect symbol of Soissons’ identity, with its intersection of history, beauty and modernity.”
This partnership aims at enhancing and promoting the richness of the town’s tangible and intangible heritage while making the most of the opportunities presented by its ambitious and innovative cultural and event policy.
And finally, Moment Factory proudly announced its collaboration with Real Madrid, the Spanish professional soccer club, to develop new multimedia experiences as part of the Santiago Bernabeu stadium renovations.
