Returning after a two-year pause, Moment Factory Camping is an annual weekend gathering where the studio’s employees– along with their families and friends– are transported into an ephemeral world.
Inspired by the theme ‘lost world’, guests set off into the wilderness to uncover the secrets of forgotten clans. The essence of the Fire Keepers, Whisperers of the Woods and Shapeshifters illuminated the night and created unforgettable memories.
Creation, Craft and Collaboration
Moment Factory Camping is not only an occasion to celebrate with colleagues and meet new people– it’s an opportunity to create and innovate. Our employees have been contributing to Camping’s success since its first inception. This year, more than 50 of our employees contributed to the creation and construction of the event. The process took many months of preparation, during which employees collaborated on new ideas, explored different fields of expertise and got out of their comfort zones. For us, ‘camping’ is synonymous with ‘cooperation’. The Factory joined forces to create the most anticipated event of the year.
Camping is also an occasion to test out the latest technologies. As the world of artificial intelligence continues to develop, we considered Camping the perfect opportunity to embrace the possibilities of AI for the creation of our event’s narrative, descriptions of each clan and even their visual identities. We developed our narrative using OpenAI and created visual mood boards of our ‘lost world’ using the Midjourney tool.