{"title":"United Kingdom","description":"","products":[{"product_id":"clash-royale-world-championship","title":"Clash Royale World Championship","description":"\u003cp\u003eMixing pro sports adrenaline with the look and feel of a mobile game, Moment Factory brought the action and excitement of Clash Royale to life at its first-ever world championship tournament.\u003c\/p\u003e\u003cdiv style=\"display:none !important\" class=\"project-search-terms\"\u003eSETTING THE STAGE FOR AN EPIC LIVE ESPORTS EVENT, Moment Factory defines a new experience for mobile game tournaments with a high-impact thematic stage at the first Clash Royale Crown Championship, Custom, , , , Europe Middle East, Brand Activations Events, Sports Leisure, London, Business Objectives: Increase Brand Exposure Diversify Existing Offer Services: Pre-rendered Content Creation Large Scale Content Creation, We were invited to set the stage for the Crown Championship World Finals in London. It was our first foray into eSports, and we went big. We wanted to define a new format for mobile game contests, one as immersive and memorable as its epic battles. We created video content and handled the art direction, production and set design for the tournament. Working closely with the game developer, Supercell, and event firm Done and Dusted, we made a stage with real fire pits, oversized figures of characters, platform towers for players and 3D graphics for camera audiences. The atmosphere absorbed spectators into the visual world of this cult-following game as its best players staged assaults. The championship was streamed in 9 languages on multiple platforms and had 1.7 million views on English YouTube alone. We expanded the action by staging gameplay across the floor with projection mapping. Evoking the drama and power of pro sports let us scale the game from a handheld experience into a landmark event., Stadiums Arenas, Branded Contents, Visual Content Creation Production, Projection Mapping\u003c\/div\u003e","brand":"Moment Factory","offers":[{"title":"Default Title","offer_id":43460813652165,"sku":"","price":2018.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9625\/5685\/files\/Moment_Factory_Clash_Royale_Championship_Retail_180822_photo-WS.jpg?v=1715023299"},{"product_id":"microsoft-flagship-store-holiday-campaign","title":"Microsoft Flagship Store Holiday campaign","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMoment Factory’s creative collaboration with Microsoft Store continues, with the production of a new, immersive experience that reimagines the retail space and extends the consumer-brand connection.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv style=\"display:none !important\" class=\"project-search-terms\"\u003eONE CONCEPT, THREE CUSTOM DIGITAL EXPERIENCES, High-quality 3D creative content enhances and extends Microsoft’s holiday spirit beyond the physical boundaries of retail space, Custom, , , , Europe Middle East, United States, Asia Oceania, Public Spaces, Hospitality Leisure, Sydney New York London, Business Objectives: Increase Brand Exposure Generate Footfalls Services: Technical Design Pre-rendered Content Creation Large Scale Content Creation, For this project, we created a Holiday capsule to support the Microsoft Store Holiday campaign across their three flagship stores – Sydney, New York and London – located in high-traffic, high-profile shopping locations. Our challenge was to create a single overarching concept that would complement each location’s culture and distinct architecture. Microsoft wanted their stores to be part of the communities’ holiday celebration, yet stand out from surrounding décor. High-quality 3D animation was used to create a visual narrative and an illusion of space with lights mimicking the surroundings in a dance of movement and colour. The content was customized to fit the architecture of each location, playing with the screens’ 360° potential and creating virtual spaces beyond physical boundaries. Each immersive retail experience delivered impactful moments that captivated store visitors and passersby alike. Our holiday content was further extended, by creatively adapting it to the new year celebrations, allowing Microsoft to run its campaign all the way through January., Malls Retail Spaces, Visual Content Creation Production, Branded Contents\u003c\/div\u003e","brand":"Moment Factory","offers":[{"title":"Default Title","offer_id":43504485073093,"sku":"","price":2019.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9625\/5685\/files\/SandraCiampone_507A8918-WS.jpg?v=1715719049"},{"product_id":"microsoft-flagship-store-in-london","title":"Microsoft Flagship store in London","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFollowing our collaboration for their New York flagship facade, we are proud and humbled to have been invited back to be part of the creative team behind the new flagship Microsoft Store digital experiences, this time in London.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv style=\"display:none !important\" class=\"project-search-terms\"\u003eAN IMMERSIVE RETAIL EXPERIENCE, Taking customer engagement to the next level with creative video content and 3D animation., Custom, , , , Europe Middle East, Public Spaces, Hospitality Leisure, London, Business Objectives: Increase Brand Exposure Generate Footfalls Services: Technical Design Pre-rendered Content Creation Large Scale Content Creation, Located on London’s Oxford Circus and occupying almost 22,000 square feet over three floors, this impressive space was the perfect canvas for the Moment Factory teams to create an immersive in-store experience. The 360-degree video walls, running throughout the store, evolve the space through a series of worlds and moods, from architectural illusions to sensorial abstractions. A collaboration with Microsoft from beginning to end, the space transforms through 3D animation, taking visitors on a journey into the many digital dimensions of the Microsoft brand. Inspired by their mission to empower every person and organization on the planet to achieve more, our collective goal was to make visitors feel like they’re part of building something epic., Malls Retail Spaces, Branded Contents, Visual Content Creation Production\u003c\/div\u003e","brand":"Moment Factory","offers":[{"title":"Default Title","offer_id":43504494182597,"sku":"","price":2019.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9625\/5685\/files\/Moment_Factory_Retail_Microsoft_Store_London-37-WS.jpg?v=1715719550"},{"product_id":"augmented-games-at-lane7","title":"Augmented Games at Lane7","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLane7, the UK’s leading operator of competitive socializing venues, partnered with Moment Factory to bring Augmented Games playgrounds to multiple locations as part of a long-term rollout, unlocking new ways for its guests to play, move, and connect.\u003c\/p\u003e","brand":"Moment Factory","offers":[{"title":"Default Title","offer_id":44936536096965,"sku":null,"price":2024.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9625\/5685\/files\/Moment_Factory_Originals_Lane7_Augmented_Games_Birmingham_DSC0687-WS.jpg?v=1753284633"}],"url":"https:\/\/momentfactory.com\/collections\/united-kingdom.oembed","provider":"Moment Factory","version":"1.0","type":"link"}