{"title":"Thailand","description":"","products":[{"product_id":"colors-of-bangkok-at-centralworld","title":"Colors of Bangkok at CentralWorld","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Plan B Media Company approached Moment Factory to create a multimedia experience on the massive wall of the CentralWorld shopping centre in Bangkok. This project presented an exciting challenge, not only in terms of its scale–covering a surface over 180 metres long–but also in the scope of their vision. The idea was to use this vast canvas to create a show that highlights how Thailand’s distinct culture has infused the modern, urban lifestyle of Bangkok.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv style=\"display:none !important\" class=\"project-search-terms\"\u003eHIGHLIGHTING BANGKOK’S DYNAMIC ENERGY WITH LIGHTS AND SOUND., An explosion of lights and rich colours capture Bangkok’s unique culture in three ambient capsules and a nighttime spectacle., Custom, , , DIGITAL SIGNAGE Awards | High Commendation – large retailer, 2019, Asia Oceania, Public Spaces, Hospitality Leisure, Bangkok, Business Objectives: Enhance Content Display Services: Pre-rendered Content Creation Realtime Visual Content Large Scale Content Creation, To achieve a compelling public entertainment installation of this proportion, we created a five-minute evening show that blends live action with animation and geometric design. We also developed ambient content featuring playful neon animals, dynamic fruit sculptures, and luxurious materials, as well as enhancing the existing architecture through lighting. Colors of Bangkok marks the first time that Moment Factory has combined video content of this scale with a suite of special effects, including sound. Collaborating closely with the client from creative concept to technical installation, we executed this vision within a tight timeframe to establish the wall as a signature media presence in Bangkok’s bustling urban landscape., Public Spaces, Building Facade, Digital Placemaking, Visual Content Creation Production\u003c\/div\u003e","brand":"Moment Factory","offers":[{"title":"Default Title","offer_id":43460965335237,"sku":"","price":2018.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9625\/5685\/files\/Moment_Factory_Central_World_Bangkok_Retail_172A5352-WS.jpg?v=1715027163"},{"product_id":"emporium-bangkok","title":"Emporium Bangkok","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBangkok is home to an increasing number of luxury shopping centres, among them the recently expanded Emporium District, featuring the new EM-Quartier building. Moment Factory was hired by Thailand-based company The Mall Group to create a projection mapping installation to celebrate the grand opening on May 29, 2015.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e\u003cdiv style=\"display:none !important\" class=\"project-search-terms\"\u003eHIGHLIGHTING BANGKOK'S FINEST LUXURY QUARTIER, A sophisticated mapping show for the launch of the futuristic looking EM Quartier, highlighting the chic nature of the architecture., Custom, , , , Asia Oceania, Public Spaces, Hospitality Leisure, Bangkok, Business Objectives: Enhance Content Display Services: Technical Design Pre-rendered Content Creation Large Scale Content Creation, With more luxury shopping destinations on the rise in Bangkok, part of our challenge in helping organizers introduce this new addition to the Emporium District was in defining EM-Quartier as a shopping experience unlike any other. Leading the Moment Factory team, our Creative Director worked with a Montreal-based composer as well as a local choreographer to create content that captured the shopping destination’s unique brand and personality. Inspiration for the project was also drawn from the futuristic lines of EM-Quartier’s architecture. The six-minute show played for four nights of the launch festivities, drawing crowds of curious onlookers toward the Emporium and creating a sense of anticipation and excitement to discover the new section of the mall. The opening of EM-Quartier marked the arrival of many new luxury brands to Thailand. As Bangkok’s high-end fashion district expands, retailers are seeking new ways to attract and entertain a worldly clientele. The mapping show we created for The Emporium District was aimed at attracting a sophisticated clientele of well-heeled expats, tourists, and locals. Moment Factory’s approach, to dig deep in understanding a brand’s philosophy and personality and then create original, beautiful content that makes intelligent use of existing architecture added a magical touch that could enchant even the most discerning shoppers., Malls Retail Spaces, Public Spaces, Building Facade, Digital Placemaking, Digital Artwork, Projection Mapping\u003c\/div\u003e","brand":"Moment Factory","offers":[{"title":"Default Title","offer_id":43527604535493,"sku":"","price":2015.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9625\/5685\/files\/Moment_Factory_Emporium_District_Mapping_5_62cd1593-1060-4a37-8002-8154929f2783.jpg?v=1715894913"}],"url":"https:\/\/momentfactory.com\/collections\/thailand.oembed","provider":"Moment Factory","version":"1.0","type":"link"}